Marketing to our Emotions: Holiday Campaign Storytelling
Another holiday season is upon us. In these fast-paced, demanding, stressful and – when one looks at the various wars that are being...
Will tween girls buy into “Smart is the new Cool” and Project: Mc2?
If you’ve noticed an abundance of girl-themed posts on this blog, allow me to explain. I’m currently completing my MA in Communication...
Digital Storytelling Apps get Short(y).
For many of us, the short story is a genre of writing that we equate with our post-secondary school days, often on the syllabus in...
The Power of Audience in the New Netflix Model of Storytelling
A common theme on this blog will be game-changers. This post will focus on a storytelling game-changer: the online streaming TV and movie...
