The Power of Audience in the New Netflix Model of Storytelling
A common theme on this blog will be game-changers. This post will focus on a storytelling game-changer: the online streaming TV and movie...
Targeting a sophisticated retail audience - Anthropologie's new "Women of Character" c
One of my favourite retailers, women's clothing and lifestyle brand Anthropologie is experimenting with video storytelling. It's an...
Are Celebrity Apps the Future of A la Carte Content?
Earlier in September, Kylie Jenner (of the Kardashian reality-TV dynasty) and her three sisters announced the release of four...
The Mile High (Marketing Success) Club
It’s the one line- or variation of- that you’ll likely hear too many times in your life: In the instance of low cabin pressure, oxygen...
Bye-bye to the Bunny in the centre(fold).
** Please pardon the double-entendres that may follow- I couldn't resist. Playboy magazine announced this week that it would no longer be...
