Marketing to our Emotions: Holiday Campaign Storytelling
Another holiday season is upon us. In these fast-paced, demanding, stressful and – when one looks at the various wars that are being...
Winning at the Youth Content Game
Where MTV was once the reigning champion of content for the youth generation (in the 80s and much of the 90s and the early 2000s they...
Barbie’s Back…
… And she’s gonna be… inspirational? Mattel is strongly hoping this is the case, as we approach the holiday season. The iconic doll has...
Targeting a sophisticated retail audience - Anthropologie's new "Women of Character" c
One of my favourite retailers, women's clothing and lifestyle brand Anthropologie is experimenting with video storytelling. It's an...
The Mile High (Marketing Success) Club
It’s the one line- or variation of- that you’ll likely hear too many times in your life: In the instance of low cabin pressure, oxygen...
