Marketing to our Emotions: Holiday Campaign Storytelling
Another holiday season is upon us. In these fast-paced, demanding, stressful and – when one looks at the various wars that are being...
Winning at the Youth Content Game
Where MTV was once the reigning champion of content for the youth generation (in the 80s and much of the 90s and the early 2000s they...
Digital Storytelling Apps get Short(y).
For many of us, the short story is a genre of writing that we equate with our post-secondary school days, often on the syllabus in...
Targeting a sophisticated retail audience - Anthropologie's new "Women of Character" c
One of my favourite retailers, women's clothing and lifestyle brand Anthropologie is experimenting with video storytelling. It's an...
Are Celebrity Apps the Future of A la Carte Content?
Earlier in September, Kylie Jenner (of the Kardashian reality-TV dynasty) and her three sisters announced the release of four...
The Mile High (Marketing Success) Club
It’s the one line- or variation of- that you’ll likely hear too many times in your life: In the instance of low cabin pressure, oxygen...
