retail | BeTween Productions

Browse my blog.

Some of my musings (as part of various graduate studies coursework) at the intersections of media, education, and culture.

Barbie’s Back…

… And she’s gonna be… inspirational? Mattel is strongly hoping this is the case, as we approach the holiday season. The iconic doll has...

Targeting a sophisticated retail audience - Anthropologie's new "Women of Character" c

One of my favourite retailers, women's clothing and lifestyle brand Anthropologie is experimenting with video storytelling. It's an...

Winning at the Youth Content Game

The Power of Audience in the New Netflix Model of Storytelling

Where S.T.E.A.M. meets tween girl 'television'.

Gamification and Classrooms.

Videogames and Classrooms.

Youth and Maker Culture: A Comic

Back in Academic-Land.

Marketing to our Emotions: Holiday Campaign Storytelling

Winning at the Youth Content Game

Will tween girls buy into “Smart is the new Cool” and Project: Mc2?

Digital Storytelling Apps get Short(y).

Barbie’s Back…