Where S.T.E.A.M. meets tween girl 'television'.
A few months ago, I wrote about a new line of toys, or more precisely a franchise, which features dolls and accompanying ‘science...
Videogames and Classrooms.
As part of a course on Educational Technology, I decided to try Lifeline, by TwoMinute Games, a mobile game. The game made me think about...
Back in Academic-Land.
As I progress further into my Master’s studies, I sometimes feel as though I’ve fallen down a rabbit hole. It’s as if I’ve come up in a...
Marketing to our Emotions: Holiday Campaign Storytelling
Another holiday season is upon us. In these fast-paced, demanding, stressful and – when one looks at the various wars that are being...
Winning at the Youth Content Game
Where MTV was once the reigning champion of content for the youth generation (in the 80s and much of the 90s and the early 2000s they...
Will tween girls buy into “Smart is the new Cool” and Project: Mc2?
If you’ve noticed an abundance of girl-themed posts on this blog, allow me to explain. I’m currently completing my MA in Communication...
Digital Storytelling Apps get Short(y).
For many of us, the short story is a genre of writing that we equate with our post-secondary school days, often on the syllabus in...
Barbie’s Back…
… And she’s gonna be… inspirational? Mattel is strongly hoping this is the case, as we approach the holiday season. The iconic doll has...
